Cheqmark implemented an AI-powered chatbot to help users instantly find relevant checklist templates, reduce repetitive support inquiries, and guide visitors through the platform—enhancing engagement, streamlining support, and significantly boosting conversion rates across key pages.
Visitors engaged through chatbot
Increase in conversion rate on key template pages
Increase in template gallery interactions
AI-powered user assistance
Cheqmark is the ultimate free checklist maker designed to boost daily routines and supercharge productivity.
Software Development
cheqmark.io
Understanding user behavior isn’t just helpful—it’s essential for growth. Cheqmark, a leading checklist creation platform, wanted to enhance user engagement and increase conversions. Many visitors struggled to find the right templates, leading to drop-offs. The support team spent excessive time answering repetitive questions, and despite a vast template library, users were unaware of its full potential.
To address these challenges, Cheqmark turned to NoForm AI. This case study examines how this decision transformed their business through smarter user journeys and data-driven insights powered by Plerdy’s advanced analytics.
Before integrating NoForm AI, Cheqmark faced several key issues:
Cheqmark integrated NoForm AI to create a more intuitive user experience. The chatbot was designed to:
The AI assistant was strategically placed throughout the platform. It responded to common questions, directed users to key pages, and proactively recommended checklist templates.
After implementing NoForm AI, Cheqmark saw significant improvements in user engagement metrics:
These numbers signaled that visitors weren’t just passing through—they were finding content relevant to their needs with the chatbot’s guidance.
Perhaps most importantly, Noform AI proved remarkably effective at guiding users toward valuable actions:
NoForm AI helped users discover and use Cheqmark’s checklists effectively:
Plerdy’s scroll depth analysis revealed that users explore pages more thoroughly with Noform AI’s guidance:
NoForm AI helped users find answers instantly, reducing the need for direct support:
The chatbot engaged with 5,400 visitors, with 2.25% starting conversations, resulting in 121 total conversations. Beyond these raw numbers, the chatbot provided instant responses and effectively captured leads.
Cheqmark observed a fundamental change in how users sought assistance. The significant drop in contact form usage revealed a clear preference for the chatbot’s instant, conversational help over traditional methods.
Valerii Androshchuk
Plerdy’s analysis showed that NoForm AI wasn’t just answering questions but guiding users exactly where they needed to go. The chatbot drove significant engagement increases, including a 149% rise in template usage on the homepage and 38.8% more template gallery interactions. Registration clicks nearly doubled, proving that NoForm AI successfully directed users toward key conversion points. By seamlessly directing visitors to high-value pages, the chatbot turned passive browsing into active engagement—creating a smoother path to conversion.
Scroll depth improvements across multiple pages indicated that Noform AI kept users more engaged with content. The chatbot encouraged visitors to explore more thoroughly and connect meaningfully with Cheqmark’s features by providing contextual assistance and answering questions in real-time.
The impressive conversion rate improvements demonstrated how the chatbot eliminated friction points in the user journey. By offering timely guidance and addressing questions immediately, Noform AI helped users overcome hesitations and proceed confidently with high-value actions like registrations, downloads, and checklist creation.
The implementation of NoForm AI led to measurable business benefits:
The AI chatbot freed valuable team resources by handling routine inquiries automatically, allowing support staff to focus on more complex user needs instead of repetitive questions.
The significant growth in template usage and checklist creation indicated stronger product adoption. Users discovered and utilized Cheqmark’s core offerings more effectively with the chatbot’s guidance.
Users explored more content and engaged meaningfully with the site, leading to a smoother, more satisfying experience that strengthened brand perception and loyalty.
With conversion rates increasing by up to 200% on key templates, Cheqmark positioned itself for significant user acquisition and revenue growth.
Stefani Sparysheva
By integrating NoForm AI and tracking its impact with Plerdy’s analytics, Cheqmark significantly improved key performance indicators like user engagement, navigation, and conversions. The results highlight how AI-driven customer assistance can turn passive visitors into engaged users, making platforms more efficient and conversion-focused.
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