How BOXABL Uses AI Chatbot to Answer FAQs and Convert 18% of Conversations into Leads
BOXABL attracts millions of visitors interested in its factory-made, foldable homes. To help visitors get answers before contacting the team, BOXABL implemented NoForm AI to answer questions, qualify prospects, capture leads, and help interested visitors schedule a call 24/7.
Visitors engaged
(last 6 months)
User queries answered
Leads
Chat-to-lead conversion
Company
BOXABL is a construction company developing factory-made, foldable homes designed to make housing faster and more affordable.
Headquarters
North Las Vegas, Nevada, USA
Industry
Construction
Website
https://www.boxabl.com/
Quick Jump
About the company
Founded in 2017, BOXABL has created a revolutionary building system compatible with scalable factory mass production. Their mission is to significantly lower the cost of homeownership for everyone by making construction faster and cheaper. Their flagship product, the Casita ADU, ships flat and can be unfolded on-site in roughly an hour.
BOXABL serves a wide range of customers, from individual homeowners looking for additional living or rental space to developers and government organizations interested in housing at scale. The company’s innovative approach has generated massive public interest.
The challenge: High traffic and too many repetitive questions
With a high-traffic website and a product that naturally generates a lot of questions, BOXABL faced a simple but time-consuming problem: too many repetitive questions from website visitors.
Potential customers often need answers before they’re ready to speak with a sales team. Because modular housing involves a longer sales cycle, catching and qualifying leads at the peak of their interest is crucial. If visitors couldn’t get answers right away, they would often hesitate to fill out a form and simply leave the website.
At the same time, the BOXABL team was spending hours manually answering the same questions over and over, taking valuable time away from actual sales conversations.
The company realized they needed an interactive way to engage visitors, answer their questions 24/7, and automatically capture interested prospects as leads.
The company was looking for a solution that could:
- Answer common questions about BOXABL and its products
- Respond to visitors instantly, including outside business hours
- Capture more leads from website visitors
- Qualify prospects before handing them off to sales
- Reduce repetitive work for the team
- Improve the website experience for potential customers
BOXABL set out to capture more leads from the massive traffic landing on its site, without overwhelming its support and sales teams with repetitive questions.
The solution: An AI assistant for lead qualification
To handle repetitive questions, reduce the team’s workload, and capture more leads, BOXABL chose NoForm AI based on three main factors: cost, performance, and accuracy.
The setup was also straightforward. According to Varshitha Vaddi, Web Developer at BOXABL, it took approximately 15–30 minutes to get the NoForm AI assistant up and running.
Today, instead of waiting for a visitor to submit a form, NoForm AI proactively starts a conversation. BOXABL uses the assistant to:
BOXABL uses the AI assistant to:
- Answer common questions instantly using BOXABL's own content
- Understand what visitors are looking for and qualify potential leads
- Capture contact details naturally, through conversation
- Help interested visitors schedule a call
BOXABL chose NoForm AI for its cost, performance, and accuracy.
What changed for BOXABL
Instant answers to common questions
One of the biggest benefits for BOXABL is that NoForm AI can handle many of the questions visitors ask before they contact the company.
The assistant is trained on BOXABL’s content so that it can answer questions based on the company’s products and services rather than generic responses.
Visitors can get answers directly on the website instead of waiting for someone from the team to respond. For BOXABL, this means fewer repetitive questions for the team to handle manually and more time to focus on conversations that need their attention.
A new way to qualify and capture leads
Instead of relying only on a static contact form, BOXABL can now give visitors another way to connect.
NoForm AI asks questions during the conversation, learns more about what the visitor is looking for, and captures contact details when a visitor is ready to share them. This gives visitors a chance to get information and explain what they need before deciding to contact the company.
For BOXABL, each conversation can provide more context about the visitor than a basic form submission would.
Helping visitors book a call
When a visitor is ready to talk to the BOXABL team, NoForm AI can direct them toward scheduling a call. This gives visitors an easy next step and helps BOXABL turn website conversations into real sales conversations.
Huge time savings for the staff
For BOXABL, one of the biggest benefits has been time saved.
By handling common questions and guiding visitors through the first steps, NoForm AI takes some of the routine work off the BOXABL team.
The team does not have to manually respond to every basic question, while visitors can still get information when they need it.
Taking a load off them [the support and sales teams] by answering FAQ.
Varshitha Vaddi, Web Developer at BOXABL
The results: More conversations & qualified leads from website traffic
Since implementing NoForm AI, the biggest everyday impact for BOXABL has been the massive amount of time saved.
With NoForm AI handling repetitive questions on its own, the sales and support team spends less time answering the same thing over and over and more time on the calls and questions that actually need a person
But beyond efficiency, the team was surprised by how effectively the AI captured leads. Instead of waiting for a visitor to fill out a form, the assistant starts talking the moment someone’s interested, and that turns out to work a lot better than a form ever did.
Over the last six months, BOXABL’s NoForm AI assistant recorded:
- 1.36M visitors
- 13.7K conversations
- 2.5K leads
- 18% chat-to-lead conversion rate
That 18% is the share of conversations that turned into a captured lead.
Out of everyone who actually started chatting with the assistant, close to one in five ended up sharing their contact details, a remarkably strong rate for an automated system.
For a business with high traffic and complex products, this created an entirely new, highly effective path to revenue.
A bonus: Knowing which marketing channels actually work
Beyond capturing leads, NoForm AI’s Traffic Source insights show where website conversations and leads come from.
The BOXABL team can see exactly how a visitor found their site, whether through organic search, a paid ad, email, social media, or a referral link, and which of those sources lead to conversations and leads.
For a business running several marketing channels at once, this helps the team see what’s actually working and decide where to spend their budget and focus their efforts.
Key takeaways
BOXABL wanted a more effective method to engage the large number of visitors coming to its website. While a traditional contact form gave visitors a way to get in touch, it did little for people who had questions or weren’t quite ready to fill out a form.
With the NoForm AI assistant, BOXABL can answer those questions in real time, learn more about what visitors are looking for, capture their contact details, and help interested prospects schedule a sales call.
For BOXABL, the true value goes beyond answering FAQs. NoForm AI serves as an always-on sales assistant that educates prospects, captures high-intent leads, and shows where those chats and leads are coming from, all without adding extra work for the team.
When asked if she would recommend NoForm AI to other businesses in the industry, Varshitha Vaddi’s answer was clear:
Yes, for a business like ours with high site traffic and long sales cycles (like modular housing), it helps catch and qualify leads 24/7 that would otherwise bounce off a form and never convert.
Varshitha Vaddi, Web Developer at BOXABL
Ready to turn more website visitors into leads?
Like BOXABL, your business may have visitors who need answers before they’re ready to get in touch. NoForm AI can answer their questions, learn what they’re looking for, and help turn those conversations into leads 24/7.
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